Who: Protect the Snowy Plover (USF Senior Thesis Project)
What: Brand (Brandbook, Print Collateral, Website, 3D sculpture)
Why: During my final Spring🌼 semester of 2023, I took on a senior thesis project. With the assignment brief being broad and an opportunity to dive deep into a passion, I decided to use my knowledge in design to develop a public awareness campaign about a local endangered species, the Western Snowy Plover.
By employing a cute😍, bright, and uplifting aesthetic, I hope to elicit empathy in my audience in order to inspire them to take protective action for this endangered species.
Design mediums I used include:
Branding 📚,
Informational signage🪧,
Needle felted art🧶,
Advertisement mockups💻,
Social media content📲,
Stickers & bookmarks🔖.
Branding 📚,
Informational signage🪧,
Needle felted art🧶,
Advertisement mockups💻,
Social media content📲,
Stickers & bookmarks🔖.
Brand Guide
Click on any thumbnail to view closer. 🔎
Exhibition Installation
The final project was exhibited at 🖼️SOMArts in San Francisco along with the work of 40 other senior thesis students.
