Who: San Francisco Literacy Coalition
What: Logo
Why: As an offshoot of the San Francisco Education Fund and an emerging non-profit, the San Francisco Literacy Coalition(SFLC) needed a logo to solidify their identity and presence in San Francisco’s non-profit space. Being passionate about education equity, I was inspired and eager to create a logo for the SFLC. 📖
Initial Sketches
Taking inspiration from their mission to increase literacy levels in SF public schools, I gathered symbols 📕to represent aspects of this mission and implemented them into a single recognizable logo. Providing three different styles (right) ensured that my client would resonate with something, providing me a jumping off point for further iterations.
Round Two
After a feedback session, the third concept from the initial sketches✍️ was chosen. To solidify the logo I ensured that lines were neat and in alignment, colors were accessible and captivating, and typeface was legible and inviting.
Final Logo
Their new logo is now implemented on their branded content including their website.🖥️
